Camper is a brand that I am constantly talking about, for my love of its continued creativity in its store design. I love the fact that brand principles are consistent in each store but that there is a new twist in each, each store has its own memorable identity. It’s not about standard roll-out.
Camper Together is a Model of Collaboration as the brand puts it. Their take on it is as follows; ”Camper Together is a model of collaboration between Camper and leading designers to create exclusive products and outstanding stores. Together responds to a new international reality that requires the capacity to integrate through design, different cultures and creative know-how into a single project together with and organization capable of communicating and distributing unique initiatives to a select global marketplace.”
The two stand out collaborations for me are with Spanish artist and designer, Jamie Hayon. His main creative studio in Valencia is where he develops his unique style focusing on blurring the lines between art, decoration and design bringing back a renaissance in finely-crafted, intricate objects within the context of contemporary design culture: creating furniture, product, interiors, sculptures and art Installations.
The first of a two part feature with Camper that I want to look at is the store he designed in Tokyo. It is inspired by classic Circus elements. It is straight out of a fictional film like Willy Wonka where intrigue is created by experimentation with scale, the use of fun items such as candy shaped door handles and curves to every wall and, table and surface.
The space features elegance and contrast with injections of classic Camper elements. The long feature table through the centre of the store has elegant turned legs underneath a warming bronze mirror ceiling feature with chrome pendant lamp shades. Lamps over feature tables is something Camper does a lot. The merchandising on this table is again completetely in the style you would expect from the brand. Pairs of shoes are given plenty of space from one another as if you are experiencing an exhibition space.
The store is finished with elements that sit typically within the Tokyo market, the candy door handles, graphic illustration to the window at the front of the store along with the use of tiles to the exterior of the store and on the interior walls are all typical of a careful balance of playful, precise and at times sterile/clinical design that is seen a lot in Tokyo retail stores. Camper and Jamie Hayon do well to put their own stamp on it.
Harmonic Convergance is an interactive sound and light installation created by American sound architect Christopher Janney at Miami Airport. The installation enhances the journey of passengers travelling from a car rental terminal to the main airport through a combination of light, colour and sound.
A ‘sonic portrait’ is created through speakers installed at intervals along the walkway that play sounds of tropical birds, thunderstorms and a variety of environmental noises relative to South Florida. Video sensors at either end of the walkway track movement and density of passengers moving through the space causing the composition of the sound environment to change as a response.
I recently stumbled upon this beautifully designed store by Melbourne based March Studio for Damir Doma in Paris. The brief was to follow a theme of multi layered ‘rough and refined’ as well as ‘rawness and purity’ which was the inspiration for Doma’s fashion design at the time. Doma commissioned March Studio to design the boutique store after visiting the Paris store they designed for Aesop that made them internationally recognisable.
An old and new contrast soon fell in to place meeting the criteria set out by Doma and allowing for the site to retain its layers of history. Doma wanted customers to feel like they were in his Parisian apartment. The staircase is a focal point for the store, March Studio used marble in its purest form, slabs stacked on top of one another, adding to the multilayered feel of the store. Cleverly merchandised on each tread of the wide portion of staircase and framed with a sheet of blackened steel it certainly adds plenty of drama to the space whilst contrasting sharply against the remaining natural materials and colour palette. Continue Reading
Back in 2009 Hammerson, Global Asset Owners/Managers, acquired Les Terrasses du Port, Marseille. At the time it was billed as one of the largest shopping centre developments anticipated in France. The 52,000 m² centre provides 150 stores, 2,850 car parking spaces and a 260 metre-wide restaurant terrace overlooking the sea…..and it looks amazing! The vision for it now in 2012 is breathtaking.
Burberry have continued on from the Burberry Live flagship store at London Regent Street with a new store in Hong Kong at a mall i love and blogged about some time ago, Pacific Place. The store design follows the same Live concept, but the photos hint that the fixtures and furnishings are a lighter more contemporary retail orientated position than the refined, classical premium appearance in Regent St.
In store at Pacific Place there seems to be less indication of the multi channel influence like in Regent Street, multimedia screens are replaced with a denser product offer, particularly on perimeter fixtures. The outside of the store however features light and potentially movement (it should move if it doesn’t!), lots of it in fact. The whole facade over two floors of the mall is illuminated in the famous Burberry pattern, in blue, reminding me slightly of a somewhat garish Victoria’s Secret shop front concept seen recently at Westfield Stratford in London.
Bounce London is the first site of many promised by one of the founders of All Star Lanes, a retro/boutique bowling alley in Brick Lane. The site in Holborn is verified as being the exact location where the game of ping pong was first created in 1901.
The inside is everything you would expect of a trendy East London venue, it is fantastically themed and the place and its staff know that it is in fashion even only a couple of months after opening. The main area is split between a saloon style bar with theatrical red curtain and a restaurant on an upper level, all beneath a white sprayed warehouse ceiling.
The second piece of work the Uncarved Block had shortlisted in the 2012 Australian Interior Design Awards, was another food court. This time in The Galeries Victoria shopping centre. The previous food court was looking tired, located below ground level in Sydney’s CBD. Philip Chia came up with a new direction for the food court, one that would see it offer a new boutique style dining experience.
I have lost count of the amount of times I have used the above image as inspiration over the last 6 months for retail projects focusing on graphic language and tone of voice. I recently stumbled upon this article on Architecture.AU and found that the agency responsible for the project is The Uncarved Block. A relatively young agency, founded in 2010 by Philip Chia. The Uncarved Block’s holding page gives little away, other than a strong, contemporary impression that leaves the visitor intrigued to see more!
After a few weeks break from blogging that was filled with business trips to Germany, Spain and France I am playing catch up. Here is a summary of some of the great things I have seen online over the last month. Ranging from showrooms and book stores, to hotels and offices. Not to mention a new hotel in Marseille that looks like a take on Shoreditch House by Philippe Starck.