Camper is a brand that I am constantly talking about, for my love of its continued creativity in its store design. I love the fact that brand principles are consistent in each store but that there is a new twist in each, each store has its own memorable identity. It’s not about standard roll-out.
Camper Together is a Model of Collaboration as the brand puts it. Their take on it is as follows; ”Camper Together is a model of collaboration between Camper and leading designers to create exclusive products and outstanding stores. Together responds to a new international reality that requires the capacity to integrate through design, different cultures and creative know-how into a single project together with and organization capable of communicating and distributing unique initiatives to a select global marketplace.”
The two stand out collaborations for me are with Spanish artist and designer, Jamie Hayon. His main creative studio in Valencia is where he develops his unique style focusing on blurring the lines between art, decoration and design bringing back a renaissance in finely-crafted, intricate objects within the context of contemporary design culture: creating furniture, product, interiors, sculptures and art Installations.
The first of a two part feature with Camper that I want to look at is the store he designed in Tokyo. It is inspired by classic Circus elements. It is straight out of a fictional film like Willy Wonka where intrigue is created by experimentation with scale, the use of fun items such as candy shaped door handles and curves to every wall and, table and surface.
After a few weeks break from blogging that was filled with business trips to Germany, Spain and France I am playing catch up. Here is a summary of some of the great things I have seen online over the last month. Ranging from showrooms and book stores, to hotels and offices. Not to mention a new hotel in Marseille that looks like a take on Shoreditch House by Philippe Starck.
More Wonderwall, back in Japan this time with the opening of Mackintosh. Classic British fashion and lifestyle is the inspiration for the design of this space. The stylish interior is comprised of large scale parquet floor against white fielded panels on walls and white ceilings with chunky grid panel mouldings and covings.
Traditional furniture in the form of chesterfield sofas and polished timber tables and desks sit alongside gold plated steel frame showcases that product hangs in. A low lit corridor with timber clad walls holding minimally hung product, again on gold rails, overlooks a beautiful sweeping staircase in white, with blue carpet and black ironmongery balustrade.
Another day, another pop-up store by Nike. This time in Selfridges, London. The shop is more aligned with the fuel station concept of Box Park, showcasing the brands latest digitally enabled products.
A series of events hosted by Nike’s global director for the Olympics, Martin Lotti, demonstrate the latest innovations to be used during the London 2012 Olympic games. Again the space is not so much about the display of physical product and is more so focused on multi channel and digital interventions to tell the brands latest story.
Ok, so here’s a guilty pleasure of mine. It’s Billionaire Boys Club (BBC), brand design by Pharrell Williams, store design by Wonderwall. I’ve always loved the brand even though I would look absurd in their clothes. I owned and wore (very badly) one of their T-shirts when I was at Uni.
This particular store design in Hong Kong is comical, split between Ice Cream, over two floors and a further two floors above dedicated to the BBC brand. It looks like Disney land to me, I know I shouldn’t like it but i do. Continue Reading
Nike are one of the many pop-up shops appearing around London in preperation for the Olympics. The brand have recently acquired a beautiful atrium space in Liberty, London.
Their pop-up is perfectly fitting for the Liberty’s customer and the surrounding architecture. It has elegance and grace in the form of ornately detailed balloons that spiral up through the atrium. It juxtaposes the store interestingly however with the use of premium materials and illuminated feature walls behind bespoke contemporary/traditional furniture. Continue Reading
I like Camper’s playful store designs. I have seen various throughout the world and they all adopt the same mantra, interaction and fun. From graffiti walls (here) and stairs to nowhere (here) to velvet tissues that line walls begging to be touched as they flap around in the breeze from outside, in Barcelona (here) and floating shoes (here). Each and every store has its own identity or new twist, but is instantly recognisable as part of the Camper brand.
Their new Soho, New York store is no different. The store on entry appears to be without product. In its place a massive Camper logo adorns a red wall serrated at 45 degree angles, running down to the rear of the store. It is not until the customer travels further in to the store that product is actually revealed house in pidgeon holes in the reveals of the serated red wall. A nice playful touch. Continue Reading
The Louis Vuitton – Marc Jacobs exhibition at Paris’ Musee des Arts Decoratifs highlights the two influential characters within the brand. Its founder and its creative director of 15 years and how they have influenced the brand at different stages in its life.
The exhibition features various displays of old trunks on the first floor, Vuittons original purpose of the brand. It was Jacob’s challenge, to introduce mens and womenswear collections to the brand which had already spanned nearly a century and a half. These contemporary outings are also displayed alongside Vuittons original work, contemporary dresses, handbags and overnight bags adorn mannequins and showcases against a back drop of reflective black and white flooring, fielded panel walls decorated grey and dark ceilings throughout. Continue Reading
I have blogged about various Wonderwall designs recently, here and here, and always spoken of how they are an inspiration, particularly in early agency work I did with brands such as Duck and Cover and Luke.
They have worked on hundreds of projects across the Globe, majoring in the Far East and the U.S. Designs range from the wacky and extravagant to the sumptuous and sublime. Their work is certainly not to everyone’s taste, but I love the way they showcase product and create retail theatre through their use of contrasting materials, styles, lighting and rooms within rooms. For example, fielded panel doors sitting almost seamlessly within a glass facade, large banquet tables set for dinner in the middle of retail spaces, and glass walls or boxes acting as an interior ‘skin’ within the existing shell of a brick building.
I have worked with brands at several Bread and Butter shows over the last few years in Barcelona and Berlin. It is a great opportunity to have some creative freedom.
There have been several posts through different blogs over the last few weeks reporting on stands from this January’s show at Templehoff Airport. I’ve put together a collection of my favourites… Continue Reading