Penguin were among a selection of brands that opted out of appearing at Bread and Butter at the first season back in Berlin. Instead the brand decided to launch a pop up shop close to the desirable retail district.
The store consisted of elements of the shop in shop concept, including the recognisable argyle wallpaper and use of rosewood. We used the same midfloor units with rosewood bases and chrome rails which worked well against the concrete floor adding warmth to the area. We also introduced feature walls with shelving, all in rosewood and large scale vinyls of the famous penguin logo.
The Original Penguin trade show stand at Bread and Butter gives a good sense of exclusivity and privacy with rosewood laminated slats forming a wall around the space, but at the same time giving a transparency to the unit allowing their product to be seen from all 3 sides by passers by.
Rosewood, argyle wallpaper and sourced furniture are used throughout. A bar and seating area in the middle of the stand created an informal, comfortable theme to the unit whilst allowing the guest to view the surrounding product
Luke’s first store, in the Broadmead centre in Bristol perfectly portrays the edgy urban vibe that the brand has. A striking cash desk area clad in white tiles and mirror pops up impressively against the fumed oak floor. A timber clad floating wall set against dark grey walls and ceiling rafts is a strong feature with hook on face out rails for product.
Bold mid floor wardrobes and showcases in powdercoated black steel hold folded and hanging product. Strong branding is used throughout with a large Luke logo stencilled across one wall and the ‘Luke Lion used in the shop front reveals against tile and on the back wall of the cash desk against timber.
Duck and Cover’s trade show stand at Bread and Butter was a great opportunity to have some creative freedom and really tell the story of the brand. The stand design stayed true to the store concept using a central bunker feature including flat screens playing the original U.S Government warning video ‘Duck and Cover’ around which the theme for the brand’s story was created.
Long product rails in powder-coated white steel and chrome extend from each of the four corners of the bunker. These rails are complemented by the use of round high gloss white lacquered footwear display units and pivot arms running along the side wall for denim samples. The stand is strongly branded with the Duck and Cover logo on rotating perimeter drums and stainless steel back lit symbols that stand off the wall.
The Duck and Cover retail concept was developed from a shop in shop concept that was rolled out successfully across the UK in 18 House of Fraser stores, Beales, Fenwick and here at Scotts in Manchester Arndale.
Italian mosaic grey tiles, powdercoated white perimeter and mid floor furniture sit against brand red coloured niches and walls along with bunker style lighting and sample product boxes.
An opportunity arose for the brand to take a temporary let unit in Spitalfields Market in London. The store concept was based around rain and shine and the brands desire to display a wider product range than the clog shoe which it so famously know for. British summertime inspired the ‘come rain or shine’ mantra and appearance throughout the store that manifests itself in sky and cloud graphics to all surfaces of the store with a large sweeping rainbow running through the space and out to the rear of the unit in to the market and large foamex cut letters spelling rain and shine sitting within clouds on the floor, surrounded by shoe plates sat on rods rising up from the steel plate cloud on the floor.
I completed the design and implementation of JD Sports fifth Airport store in 12 months at the beginning of 2012 at Beyond. The concept involves a striking shop front consisting of black and yellow highly reflective reynobond along with illuminated signage and a large scale push through letters JD logo to one side of the front of the unit.
Inside the store a footwear wall clad out in the same reflective material with ferrel system shoe plates and led halo lighting is the feature point of the store.
Ben Sherman’s store in Vivo City, Singapore was the beginning of a global roll out that spanned Australia, New Zealand and the United States.
A small store featuring all of the elements from the ‘Mods in the Mansion’ retail concept including high gloss black wall bays with panel mouldings. Trademark black and orange tiles. Wardrobe recesses, accessories niches, chandeliers and the traditional parquet and baked oak flooring.
Duck and Cover’s first flagship store, located in the Bullring, Birmingham was a challenging project. The unit is a small narrow space leaving little room for mid floor furniture and thus requiring some creative yet practical solutions.
The space comprises of a series of perimeter recesses painted out in the brands grey colour and lined with a wall system in folded & powdercoated steel with chrome rails and frames. The recesses are broken up by a strong central feature ribbon using Duck and Cover’s trademark grey tiles and halo illumination behind the built out wall. Strong signage in chrome and ‘bunker’ style lighting really make this area pop.
Space saving suspended rails run through the centre of the store between the ceiling rafts. A bunker themed fitting room area tops off the store which stays true to the concept we developed. For more info on Duck and Cover, the brands story and history and how the store concept was developed from this vist their website www.duckandcover.co.uk
Red-5 gadget store were giving a wonderful position within the first Westfield in West London. Located opposite the Debenhams anchor, Red-5 boasts a corner spot giving them an impressive shop frontage, an opportunity that was maximised through the use of quality materials and lighting.