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Does/is Retail Design Need to change?

Retail design creativity has to be driven by new innovative technological thinking. I’ve recently been considering the retail design situation in the high street and many recurring shopping centres. It’s becoming too static. Samey. New shopping centres like Westfield are regurgitating the same look and feel, and the same shopfits. Flagship has become roll out, or visa versa.

We work on Retail design and delivery in my agency, approving new shop designs in shopping centres all over the country. A common problem is that landlords are desperate to get big brands in to shopping centres and whilst they want the best look for their malls in terms of shop design, they do not want to rock the boat so much by demanding more elaborate, show stopping designs that results in tenants deciding to opt out. But as brand guardians, is of course our desire to see thought provoking or jaw dropping design.

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Nike+ Fuelstation, Boxpark

Nike finally opened their unit in Boxpark, Shoreditch last week, the Nike+ Fuelstation. Boxpark has been open for a few months now and a lot of people were disappointed it wasn’t finished ready for the big opening considering it was the main anchor store.

Nike have unveiled the store as the ‘future of retail’. The aim of the store is to ‘balance digital interactivity with physical human experience’. Continue Reading