Another day, another pop-up store by Nike. This time in Selfridges, London. The shop is more aligned with the fuel station concept of Box Park, showcasing the brands latest digitally enabled products.
A series of events hosted by Nike’s global director for the Olympics, Martin Lotti, demonstrate the latest innovations to be used during the London 2012 Olympic games. Again the space is not so much about the display of physical product and is more so focused on multi channel and digital interventions to tell the brands latest story.
If i designed such a magnificent building to host a sporting event watched by the public and then didn’t receive a single invitation or ticket to said sporting event I would be less than impressed.
The building has recently found its way back in to the news, not because the olympics start in less than 24 hours time, but sadly for the wrong reasons….Dezeen recently reported that a dispute has occured between LOCOG and the award winning architect over 600 tickets that have been sold to spectators that will have restricted views of the top diving board events.