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London Olympic Velodrome by Hopkins Architects

The elegant and dynamic form of the Velodrome was the first stadium to be completed in Stratford’s Olympic Village. It has since won awards for its design and sustainability, the latter in particular is something designers Hopkins Architects are very proud of.

The venue cleverly makes use of natural light in the form of a glass band that runs around the entire building connecting the athletes inside to the visitors in the Olympic Park outside. The same glass band ‘props up’ the beautiful curved facade of the building, clad in Western red cedar. The architects claim sustainability over beauty, was the driving factor in their design. But for me the timber clad facade is a sculptural masterpiece.

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Nike + House of Innovation in Selfridges, London

Another day, another pop-up store by Nike. This time in Selfridges, London. The shop is more aligned with the fuel station concept of Box Park, showcasing  the brands latest digitally enabled products.

A series of events hosted by Nike’s global director for the Olympics, Martin Lotti, demonstrate the latest innovations to be used during the London 2012 Olympic games. Again the space is not so much about the display of physical product and is more so focused on multi channel and digital interventions to tell the brands latest story.

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