Sneakerology, Sydney Australia

I like a good pair of trainers. When buying a pair of trainers I am attracted to a store that has three key things, brands that i like, simplicity in display of merchandise – grouping different brands or styles of trainer and a shop design/environment that reflects my social background.

Sneakerology in Sydney Australia has these elements. Trainers are displayed in plywood boxes, each assigned a number, illuminated next to the product. The visual merchandising is like a museum display. The boxes are repeated full height along each wall, with each row staggered half a unit. The staggered product and illuminated boxes creates a very strong visual display whilst giving each shoe its own place so the back wall doesn’t look packed with product. Continue Reading