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Nike Camp Victory Pavilion – Oregon

Ok, I know I am a massive Nike Fan Boy. I have recently written about all they have been doing during the olympics with pop-up stores  But this Camp Victory is immense and certainly worth a mention.

The temporary installation was created for the Olympics and sits within the Oregon University campus. Severe geometric shapes illuminated by L.E.D lighting form the various facades of the building. Inside, scattered amongst the various display walls and glass tanks are more interactive innovations along the lines of what we have seen in the Fuelstation and House of Innovation.

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Nike + House of Innovation in Selfridges, London

Another day, another pop-up store by Nike. This time in Selfridges, London. The shop is more aligned with the fuel station concept of Box Park, showcasing  the brands latest digitally enabled products.

A series of events hosted by Nike’s global director for the Olympics, Martin Lotti, demonstrate the latest innovations to be used during the London 2012 Olympic games. Again the space is not so much about the display of physical product and is more so focused on multi channel and digital interventions to tell the brands latest story.

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Nike Pop-Up Liberty, London

Nike are one of the many pop-up shops appearing around London in preperation for the Olympics. The brand have recently acquired a beautiful atrium space in Liberty, London.

Their pop-up is perfectly fitting for the Liberty’s customer and the surrounding architecture. It has elegance and grace in the form of ornately detailed balloons that spiral up through the atrium. It juxtaposes the store interestingly however with the use of premium materials and illuminated feature walls behind bespoke contemporary/traditional furniture. Continue Reading

Nike+ Fuelstation, Boxpark

Nike finally opened their unit in Boxpark, Shoreditch last week, the Nike+ Fuelstation. Boxpark has been open for a few months now and a lot of people were disappointed it wasn’t finished ready for the big opening considering it was the main anchor store.

Nike have unveiled the store as the ‘future of retail’. The aim of the store is to ‘balance digital interactivity with physical human experience’. Continue Reading