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Nike Camp Victory Pavilion – Oregon

Ok, I know I am a massive Nike Fan Boy. I have recently written about all they have been doing during the olympics with pop-up stores  But this Camp Victory is immense and certainly worth a mention.

The temporary installation was created for the Olympics and sits within the Oregon University campus. Severe geometric shapes illuminated by L.E.D lighting form the various facades of the building. Inside, scattered amongst the various display walls and glass tanks are more interactive innovations along the lines of what we have seen in the Fuelstation and House of Innovation.

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London Olympic Velodrome by Hopkins Architects

The elegant and dynamic form of the Velodrome was the first stadium to be completed in Stratford’s Olympic Village. It has since won awards for its design and sustainability, the latter in particular is something designers Hopkins Architects are very proud of.

The venue cleverly makes use of natural light in the form of a glass band that runs around the entire building connecting the athletes inside to the visitors in the Olympic Park outside. The same glass band ‘props up’ the beautiful curved facade of the building, clad in Western red cedar. The architects claim sustainability over beauty, was the driving factor in their design. But for me the timber clad facade is a sculptural masterpiece.

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Nike + House of Innovation in Selfridges, London

Another day, another pop-up store by Nike. This time in Selfridges, London. The shop is more aligned with the fuel station concept of Box Park, showcasing  the brands latest digitally enabled products.

A series of events hosted by Nike’s global director for the Olympics, Martin Lotti, demonstrate the latest innovations to be used during the London 2012 Olympic games. Again the space is not so much about the display of physical product and is more so focused on multi channel and digital interventions to tell the brands latest story.

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London Aquatic Centre by Zaha Hadid

If i designed such a magnificent building to host a sporting event watched by the public and then didn’t receive a single invitation or ticket to said sporting event I would be less than impressed.

The building has recently found its way back in to the news, not because the olympics start in less than 24 hours time, but sadly for the wrong reasons….Dezeen recently reported that a dispute has occured between LOCOG and the award winning architect over 600 tickets that have been sold to spectators that will have restricted views of the top diving board events.

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Nike Pop-Up Liberty, London

Nike are one of the many pop-up shops appearing around London in preperation for the Olympics. The brand have recently acquired a beautiful atrium space in Liberty, London.

Their pop-up is perfectly fitting for the Liberty’s customer and the surrounding architecture. It has elegance and grace in the form of ornately detailed balloons that spiral up through the atrium. It juxtaposes the store interestingly however with the use of premium materials and illuminated feature walls behind bespoke contemporary/traditional furniture. Continue Reading

Bomb – Proof LCD Bins for London Olympics

Looking forward to the Olympics? Me neither. Looking forward to the mayhem on London transport for four weeks? Me neither. What I am looking forward to is a tour around the olympic village to look at some of the amazing stadiums that have been built and seeing things like this, bomb proof bins with built in LCD screens. Continue Reading