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Damir Doma, Paris, by March Studio

I recently stumbled upon this beautifully designed store by Melbourne based March Studio for Damir Doma in Paris. The brief was to follow a theme of multi layered ‘rough and refined’ as well as ‘rawness and purity’ which was the inspiration for Doma’s ¬†fashion design at the time. Doma commissioned March Studio to design the boutique store after visiting the Paris store they designed for Aesop that made them internationally recognisable.

An old and new contrast soon fell in to place meeting the criteria set out by Doma and allowing for the site to retain its layers of history. Doma wanted customers to feel like they were in his Parisian apartment. The staircase is a focal point for the store, March Studio used marble in its purest form, slabs stacked on top of one another, adding to the multilayered feel of the store. Cleverly merchandised on each tread of the wide portion of staircase and framed with a sheet of blackened steel it certainly adds plenty of drama to the space whilst contrasting sharply against the remaining natural materials and colour palette. Continue Reading

Louis Vuitton – Marc Jacobs’ Exhibition, Paris

The Louis Vuitton – Marc Jacobs exhibition at ¬†Paris’ Musee des Arts Decoratifs highlights the two influential characters within the brand. Its founder and its creative director of 15 years and how they have influenced the brand at different stages in its life.

The exhibition features various displays of old trunks on the first floor, Vuittons original purpose of the brand. It was Jacob’s challenge, to introduce mens and womenswear collections to the brand which had already spanned nearly a century and a half. These contemporary outings are also displayed alongside Vuittons original work, contemporary dresses, handbags and overnight bags adorn mannequins and showcases against a back drop of reflective black and white flooring, fielded panel walls decorated grey and dark ceilings throughout. Continue Reading

Beaugrenelle Shopping Mall, Paris

The Beaugrenelle shopping mall in Paris has been visioned by French architects Agence Search. The real ‘feature’ to their pitch winning design is giant elliptical lattices. The shopping centre at 5 storey’s in height will have these woven timber structures piercing through the two atriums located at each end of the shopping centre.

Footbridges and escalators intersect the suspended timber lattices creating what the architects call a “wow effect” The shopping centre is due to open its doors in Spring 2013 and will feature Marks and Spencer’s as one of its anchor stores, some 10 years after M&S withdrew all of its stores from France. Continue Reading