ICE CREAM & Billionaire Boys Club store by Wonderwall

Ok, so here’s a guilty pleasure of mine. It’s Billionaire Boys Club (BBC), brand design by Pharrell Williams, store design by Wonderwall. I’ve always loved the brand even though I would look absurd in their clothes. I owned and wore (very badly) one of their T-shirts when I was at Uni.

This particular store design in Hong Kong is comical, split between Ice Cream, over two floors and a further two floors above dedicated to the BBC brand. It looks like Disney land to me, I know I shouldn’t like it but i do. Continue Reading