Burberry have continued on from the Burberry Live flagship store at London Regent Street with a new store in Hong Kong at a mall i love and blogged about some time ago, Pacific Place. The store design follows the same Live concept, but the photos hint that the fixtures and furnishings are a lighter more contemporary retail orientated position than the refined, classical premium appearance in Regent St.
In store at Pacific Place there seems to be less indication of the multi channel influence like in Regent Street, multimedia screens are replaced with a denser product offer, particularly on perimeter fixtures. The outside of the store however features light and potentially movement (it should move if it doesn’t!), lots of it in fact. The whole facade over two floors of the mall is illuminated in the famous Burberry pattern, in blue, reminding me slightly of a somewhat garish Victoria’s Secret shop front concept seen recently at Westfield Stratford in London.